The local SEO audit that shows its work.
50+ checks across your Google profile, rankings, reviews, website, directory listings, links and social — scored out of 100, benchmarked against the businesses ranking around you, and turned into a prioritized roadmap with the estimated points each fix is worth.
0
scored factors
0
directories checked
0
competitors benchmarked
0
grid searches / keyword
“Low overall. Strongest: business profile (69%). Weakest: backlinks & authority (0%). Start with backlinks & authority.”
What matters first, on one screen.
Every report opens with your score, the biggest problems holding you back — in plain English — and the three fixes that will help most right now.
Your score
41.5
out of 100 — lots of room to grow
In Google's top 3
0.2%
of your service area today
Reviews
20 vs 167
you vs. a typical competitor
Problems found
19
each with a clear fix
Biggest issues detected
critical Google can't read your business details from your website
Your site is missing the behind-the-scenes info that tells Google your name, address, hours and services. We add it.
critical Your website and Google listing don't match
A different address or phone on your site makes Google less confident you're the real, local business.
critical You look closed when people are searching
If your hours say "closed" during busy search times, Google shows a competitor instead.
warning Competitors have 8× more reviews
20 reviews vs. a typical competitor's 167. Reviews are one of the biggest reasons the top 3 get picked.
warning You're missing a category customers search for
Adding a closely related category lets you show up for more of the searches you already serve.
warning Your homepage doesn't say what you do or where
Your main headline should say something like "AC Repair & Heating in [Your City]".
Top 3 fixes right now
Get mentioned on more trusted local websites
+5.6 ptsChambers, sponsorships and local partners that already mention your competitors.
Fix your listings on Facebook, Bing, Yelp and others
+3.7 ptsClaim the missing ones and correct the wrong name and address.
Collect 2+ new reviews every week
+3.0 ptsA simple text after every job closes the gap over time.
Together, these three should add about +12 points to your score.
Is your business described the same way everywhere?
We pull the identity Google uses — name, category, address, phone, website, socials, services and hours — then check it against the directories Google cross-references. Mismatches quietly erode trust in your listing.
Business snapshot
- Primary category
- HVAC contractor
- Additional categories
- None
- Rating
- ★ 5.0 (20 reviews)
- Profile
- Claimed & verified
- Website
- Reachable, HTTPS
- Services listed
- 14 services
- Socials connected
- Hours
- Set for all 7 days
Citation consistency
12 checked · 2 found · 8.3% exactEach listing is compared field by field — name, phone and address — so you know exactly what to claim, create or correct (e.g. “Yelp: fix name and address”).
Your ranking grid — and your competitors'.
We search Google Maps from 81 points across your area for every keyword, then let you swap in any competitor's grid to see exactly where they're beating you. Plus an opportunity map of nearby areas with demand and no strong competitors.
Click a competitor to swap in their grid. 81 searches across the area.
Grid coverage · You
85%
Cells where you rank in the top 20
Average rank · You
#15.8
Across the cells where you rank
Top-3 visibility · You
0%
0 of 81 cells in the local pack
Filtered out of the local pack on 4 keywords
Zero top-3 cells is a different problem from “ranked low” — it usually points to category mismatch, inconsistent listings or weak topical authority. The report says which.Who you're up against, and why they win.
A dense benchmark of the businesses showing up in your grid: ratings, review counts, services, categories and how many top-3 cells each one owns — plus the keywords and services they have that you don't.
| # | Business | Rating | Reviews | Services | Top-3 grid wins ▼ |
|---|---|---|---|---|---|
| 1 | Competitor A | 4.9 | 261 | 4 | |
| 2 | Competitor B | 5.0 | 141 | 41 | |
| 3 | Competitor C | 5.0 | 167 | 5 | |
| 4 | Competitor D | 5.0 | 63 | 18 | |
| 5 | Competitor E | 4.7 | 231 | 95 | |
| 6 | Competitor F | 4.8 | 16 | 31 | |
| ★ | You | 5.0 | 20 | 18 |
Reviews vs. top-3 wins
Each dot is a business in your grid. Up and to the right wins the map.
Keyword × competitor rank matrix
Average rank per keyword. Green is better.
| ac repair near me | hvac contractor | furnace repair | ac installation | |
|---|---|---|---|---|
| You | 13.8 | 14.6 | 12.9 | 11.2 |
| Competitor A | 1.8 | 2.4 | 1.6 | 2.1 |
| Competitor B | 2.6 | 3.1 | 2.2 | 1.7 |
| Competitor C | 3.4 | 2.9 | 4.8 | 5.6 |
| Competitor D | 6.1 | 5.2 | 7.4 | 8.8 |
Services competitors list that you don't
Not just how many reviews — how good they are.
Review volume vs. the market, monthly velocity, how fast you reply, how many come from Local Guides, how detailed they are, and a fake-review risk score — each with clear good / warning / bad bands.
Review count vs market
20 vs 167
−88% vs competitor median
Median reply time
1.5 days
Good ≤ 2 days · Bad > 7
Reviews from Local Guides
14%
Full score at 20%+
Median review length
96 chars
Good > 120 characters
Monthly review velocity
New reviews per month for you vs. the market leader. Steady velocity is one of the strongest signals for holding the top 3.
What Google can (and can't) learn from your website.
We check whether your website clearly tells Google who you are, where you are and what you do — and point out exactly what's missing.
Secure website (HTTPS)
100Secure connection detected
Homepage says what you do and where
41Headline doesn't mention your service or city
Contact details match your Google listing
67Name ✓ · Phone ✓ · Address missing
Business details Google can read
0Missing — included in your fixes
What Google can read from your website
Today vs. after the fixes in your report.
The report tells you exactly what's missing — and we can add it for you. No technical work on your end.
Links and mentions your competitors have — and you don't.
Domain strength vs. the businesses around you, a backlink gap list of sites that already mention several competitors but not you, and the social profiles connected to your listing.
Domain rank vs competitors
Compared across 19 competitor websites. Closing this gap is the single biggest lever in this sample: +5.6 pts.
Social profiles detected
Facebook · 480 followers · posted 5 days ago
Backlink gap
0 domains| Domain | Type | Mentions competitors |
|---|---|---|
| yellowpages.com | Directory | 9 comps |
| superpages.com | Directory | 9 comps |
| dexknows.com | Directory | 9 comps |
| mapquest.com | Directory | 6 comps |
| chamberofcommerce.com | Association | 2 comps |
| cylex.us.com | Directory | 3 comps |
Start with high-overlap sites for easy listings, then high-authority sites for outreach: directories, sponsorships, supplier pages, associations, editorial.
A plan, not a pile of problems.
Every fix is sorted into this week, this month and this quarter — with who should own it and how many points it should add. You watch the projected score climb as you work through it.
Quick wins
This week
Rewrite the profile description to 400–750 characters with target keywords
Profile lead+0.19
Projected score: 41.7
Mid-term
This month
Close the domain-authority gap with local links
SEO specialist+5.60
Fix directory listings (name, address, phone)
SEO specialist+3.71
Ask reviewers to write a sentence, not just stars
Operations+1.69
Add categories competitors agree on
Profile lead+1.62
Title tags with the main keyword + city
Web developer+1.43
Add LocalBusiness schema
Web developer+1.30
Projected score: 59.5
Strategic
This quarter
2+ new reviews every week
Operations+3.03
Dedicated pages for each core service (600+ words)
Web developer+2.20
Social: 2–3 posts a week, linked from the profile
Social lead+2.02
Projected score: 66.7
Projected audit score as the roadmap is completed
Every factor, and an honest list of what we couldn't measure.
The appendix lists every measured factor by group. Anything we couldn't measure reliably is shown as N/A and carries zero weight — it never drags your score down just because data was missing.
Business profile
2 need workCompleteness, ranking grid, category fit, photos, posts, local-pack visibility
14 measured
Reviews
8 need workVolume, rating, recency, response behavior, review quality
11 measured
Website
5 need workTechnical, on-page, schema, NAP, mobile, organic support
11 measured
Social
1 need workConnected profiles and public consistency
1 measured
Links
1 need workMeasured authority signals
1 measured
Skipped / N/A
0 weightNot measured reliably — excluded from the score
14 skipped
See your own report.
We'll run the full audit on your business and walk you through it. Pair it with Local Map Ranking and you'll see both sides: what to fix, and the map moving.
Sample report based on a real audit, anonymized. Some figures, charts and the code snippet are simplified or illustrative. Avesa One is not affiliated with Google.